“We often speak as though a lack of ‘will power’ was the only reason we fail to accomplish our goals. The more important, and often overlooked element, is the ’want power’. Nothing trumps persistence fueled by a very strong desire. As Nietzsche noted: “If a person has a strong enough ‘why’, they can endure almost any ‘how’. If you are failing to obtain your aims in life, perhaps you don’t ‘really’ want them that badly after all. Maybe you think you should want them or that others think you should want them. That will not suffice to carry you through the obstacles, setbacks and resistance you will inevitably encounter.”